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Communication at a glance, these ads are designed to grab a viewers attention visually and convey their message quickly. Original print size is 5 x 6.75 and presented to the viewer in competition with 2-3 other ads. The large image and bold colors were used to stand out from the competition.
The following ads convey a larger amount of information and are designed to grab a viewer's attention from the numerous articles surrounding it and direct them through a hierarchy of information presented while retaining the brand image of Jax Mercantile. Original sizes ranged from 3.63 x 2 to 8.25 x 10.75.
